In a marketing landscape filled with digital advertising options, it may be tempting to dismiss TV advertising as old-fashioned and expensive.
“No-one watches normal TV any more” — according to Thinkbox research, in 2019 the average viewer watched over 3 hours of broadcast TV and saw 39 adverts every day
“TV’s too expensive for us” — according to BARB, the average airtime cost to get one person in the UK to see a TV advert is just over half a penny
“I want to target specific customers, so I only spend my budget on PPC” — thanks to platforms such as AdSmart from Sky, it’s now possible to target TV viewers in exactly the same ways you can with PPC
And we can prove it! The advert which you saw and responded to by visiting this page was only distributed, via AdSmart from Sky, to selected households between the southern Scottish border and the north Yorkshire border. With AdSmart, different ads can be shown to different households watching the same programme. This means businesses like yours can advertise on some of the nation’s favourite channels, only to households and audiences relevant to you. Before AdSmart, TV advertising was mostly mass market and usually required a big investment. AdSmart’s controllability and precision makes TV advertising possible for almost any business. In fact, more than 70% of advertisers using AdSmart are new to TV or Sky.
We’re TV advertising experts, and have helped many businesses to use TV for the first time. From an initial discussion around your campaign objectives all the way through to the very first time you see your advert on TV, we’ll lead you through the process every step of the way. We develop & produce the advert, we handle all legal compliance, and we help you plan your campaign to ensure that your advert is seen by your target audience.
TV advertising works. To find out how TV can work for you, please drop us a line to arrange a chat.
