Operating from 40+ venues nationwide, Kwik Tan is one of the largest chains of high street tanning shops.
Working with the Senior Marketing Team, YourFilm was engaged to produce in-store display content. We spent a day in a green-screen studio, filming a library of footage featuring swimwear models playing with beach toys and generally having fun. Based on initial concepts provided by the marketing team, we developed short adverts to run on in-store screens.
We were then asked about the feasiblity of using the same elements to produce the brand’s first ever TV campaign. After exploring the option of supplementing footage with animated sections, we recommended carrying out additional filming in-store. The final adverts were rolled out via Sky AdSmart, to support the opening of two new venues, in Scunthorpe and Staines.