Signature North East is the North East’s largest hybrid estate agency, incorporating Signature Finance & Signature Law services. They offer the low-pricing and flexibility of online estate agents backed up by the ‘traditional’ touches you’d expect from an estate agent, such as high street branches and assisted viewings.
YourFilm were invited by an independent media planning & buying agent to pair up on a pitch for the campaign. Together we beat six other agencies to win the project.
Signature’s founder wanted to squeeze as many messages as possible into the 30-second advert, and we developed four script & concept pairings until we were aligned as to what best served the needs of his business. In the end, the creative style we all agreed on was a photo-real CGI animation, which was paired with local print ads and flyers, as well as online display adverts.