Paingone, developed by Medi-direct International, is a medical device which delivers TENS therapy, helping to reduce pain. With over 1.8 million units sold and a regular presence on TV screens, the brand is well-established in the UK and mainland Europe.
YourFilm was invited by Paingone’s media agency to produce a new TV campaign. Our brief was to work with Clearcast to approve as robust a script as possible, and to improve upon the technical quality of the previous TV campaign. Our in-house Clearcast expert worked through eight drafts of the script before until all parties were satisfied, and we then produced a combination of stylish 30- and 10-second adverts for use on UK and Belgian TV, and online.