tombola is Britain’s biggest bingo site, paying out over £7m each week to winners in their online community. Blending TV advertising, programme sponsorship and online advertising, tombola enjoys strong brand recognition throughout the UK.
tombola initially planned to support their Advent Calendar game with a TV campaign, before deciding to partner with Google for a YouTube campaign. Working with the Head of Marketing and with Google, YourFilm developed a concept based around one of the game characters – a gruff, slightly sceptical Gingerbread Man.
We delivered an advert optimised for pre-roll use, with triggers, graphics and calls to action placed at key points in the video to maximise viewer engagement and minimise skips.