Fathom are the straight-talking financial experts, helping clients to arrange their finances to achieve the future they want, offering retirement planning, investment advice and estate planning services.
First introduced when Fathom were known as The Pension Review Service and about to undertake a full rebrand, YourFilm offered TV campaign planning advice and introduced media planning & buying partners until the new brand elements & guidelines were in place.
At that point, we wrote a script which employed Fathom’s new tone of voice and developed their new brand illustrations into a stylish, fluid animated TV advert, to ensure total brand cohesion across all of their marketing materials.
