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A family business founded in 1981, Maguires Country Parks boasts a portfolio of 8 beautiful locations stretching from Berwick on the southern Scottish border down to Swainby in the heart of the North Yorkshire moors.

Working directly with the senior management team, YourFilm has produced every television advert for the brand since they launched their first campaign in 2012.

Maguires offer both holiday homes and permanent living options, and we knew that due to the disruption caused by the Covid-19 pandemic it was important to communicate the right messages for the 2021 campaign. We needed to show the relaxed family-friendly lifestyle that can be enjoyed by Maguires owners, both on the parks themselves and in the surrounding areas, whilst also highlighting the quality of the homes themselves.

I feel like with this campaign, we've taken the quality of our TV adverts from ASDA to Waitrose"

Owner, Maguires Country Parks