Established in 1999, Advanced is part of Halma PLC, a global group of life-saving technology companies with a clear purpose to grow a safer, cleaner, healthier future for everyone, every day. Advanced products are manufactured in the UK to the highest standards and trusted to protect people and property in over 80 countries.
Creative briefs from Advanced vary, and lead to a wide range of deliverables, including exhibition content, factory tours, interactive 3d diagrams and product promos.
For this project, launching the next-generation MxPro 5 panel required something eye-catching and dynamic. We pitched a film built around a cool, stylised flythrough of the product itself, mixing beautiful CGI animation and selected live action video clips to stunning effect.
