With over 80 stores in the UK and Ireland, American Golf is Europe’s leading golf retailer. With a website stocking equipment for golfers of all levels, including irons, drivers, putters, package sets, balls, shoes, clothing, plus much more, American Golf aims to be the first and only stop for all your golfing equipment needs.
Looking to run some last-minute TV advertising activity over the busy summer period, we were asked to create, clear and distribute a 30-second TV commercial. Time was of the essence, so we were given a library of existing videos – produced for other purposes – and the option of American Golf’s in-house videographer to do a half-day shoot for some fill-in shots. We also created an insert shot featuring the website on a phone.
We wrote a script around the available assets, produced the ad in line with Clearcast advice, and delivered it to Sky within a 2-week time frame, with the campaign going live just in time for Sky Golf’s coverage of The Open 2024. Phew!
