intu owns and operates some of the UK’s largest and most popular shopping centres, including the iconic Eldon Square and Metrocentre in the North East of England.
Working with the Asset Management teams at both sites, YourFilm were asked to create promotional content which showcased each site to prospective retailer tenants. The brief was to position each site as busy, vibrant and modern, so as to appeal to the biggest brands.
We recommended a time-lapse filming-based approach, as it would allow us the scope in post-production to maintain the anonymity of the shoppers and keep the focus on the space itself. Working within intu brand guidelines we blended this footage with staged shots featuring models, stylised 3d animation and motion graphics to deliver one video per site.