After putting his early dreams of becoming a brain surgeon behind him, Sarat moved into software development. As a self-confessed ‘terrible employee’, he worked behind a desk as a developer in agencies for many years dreaming of going out on his own.
When he co-founded hedgehog lab in 2007 the iPhone had just launched and apps weren’t really a massive market. As time passed, he realised that web development was becoming a commodity and that you needed to specialise in something specific to have a differentiated proposition. He saw mobile as a huge growth market and pivoted into this area in 2011… and hasn’t looked back ever since!