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Welcome to TriPOD: Behind the Creative, your favourite podcast where insights, inspirations, and the industry secrets from the realm of video production are dissected and discussed by our passionate trio of hosts.

Whether you’re an aspiring filmmaker, a marketing professional, or just someone curious about the magic of video creation, this is the show that peels back the veil to reveal what really goes on behind the camera. In our latest episode 26, “The Importance of Script and Storyboard in Video Production,” hosts Marc Runkee, Kevin Owens, and Matthew Newman tackle the initial yet crucial stages of video creation: scriptwriting and storyboarding. Engage with our hosts as they weigh in on why investing time in these pre-production processes can make or break a video project, delving into real-life examples from their extensive experience. With a focus on tailoring content to both client needs and audience engagement, our hosts share invaluable pointers that emphasise clarity of message and narrative flow. They get down to the nitty-gritty, talking about how storyboarding can be used to refine and visually align the script’s messaging, demystifying the process along the way. Are 500 words too many for a 30-second commercial? Can a storyboard do more than just guide the filming process? How can technical experts play a role in enhancing the script? This episode answers these questions and more, all while touching on the challenges of balancing detail with brevity. For content creators who want to optimise their production workflow, and for anyone curious about why every second matters, “The Importance of Script and Storyboard in Video Production” is a must-listen. So, hit that play button, give us a thumbs up if you like what you hear, and subscribe to our channel for more episodes that will elevate your creative process to the next level.

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