How does TV advertising work? PART 2
Welcome to ‘TriPOD- Behind the Creative’ podcast hosted by the YourFilm creative team. We’re looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode the team continue the discussion around TV advertising- how do you make a telly advert? Where does the production company start? Why should audiences trust TV commercials? What is Clearcast? Who are the ASA? What is legal superimposed text? So many questions! We have some answers… Hosted by Kevin Owens, Matthew Newman and Marc Runkee.