How does TV advertising work? PART 1
Welcome to ‘TriPOD- Behind the Creative’ podcast hosted by the YourFilm creative team. We’re looking to shed some light on our industry practices, offering some valuable insights into what goes on behind the camera. In this episode the team discuss TV advertising- how do you make a telly advert? Where do you start? Who does what? What is media buying? What is ‘Usage’? So many questions! We have some answers… Hosted by Kevin Owens, Matthew Newman and Marc Runkee.