WTTB help their customers turn their creative designs and ideas into printed products. With the option to personalise over 200 products, customers can create a custom-made range, perfect for selling on Etsy or Not On The High Street.
They were looking to test out TV advertising for the first time using the SKY Adsmart platform and came to YourFilm with a fairly open brief, but with a fairly fixed budget.
We pitched 3 different concepts, with the chosen concept becoming somewhat of a blend of all 3!
The commercial needed to demonstrate as many products as possible, so the idea of the ‘Mary Poppins’ bag was the key concept, where a WTTB customer would be taking multiple items out of a box.
As we progressed the project, WTTB decided they also wanted to run the video as a YouTube pre-roll, which meant that we had to plan a modified version of the commercial. YouTube pre-rolls are skippable after 5 seconds, so the video needs to grab attention within those first 5 secs to dissuade the viewer from skipping away! We came up with the simple ‘What’s in the box?’ visual, which the client loved.
The final commercials were well received by the client- who were very hands-on and gave valuable input and suggestions all of the way through the process.
Results
- A combined 1.1 million impressions across our 4 ad groups with an average view-through rate of 36.46%.
- We’ve driven 767 clicks to site, with our Etsy Skippable Ad still seeing the highest CTR of the ad groups, currently at 0.38%.
Brand campaign and comparing the activity for the 21 days we have been live on YouTube Vs. the previous 21 days; some great uplifts!
- Impressions are up by 60%
- Clicks have seen a 77% increase, with us driving a total of 2,678 to site since the ad went live.
- Conversions through Brand have seen a 10% increase, with AOV also rising and giving us a 14% increase in revenue.
- Since setting the Sky ad live, our weekend activity has also seen an increase – where usually Saturdays and Sundays would average 50 or so impressions, we’ve now seen around 100, with weekend clicks increasing too.
