Founded in 1999, Johnsons Cars is one of the largest independent motor dealer networks in the UK, home to more than a dozen brands and operating from nearly 50 locations across the North West, midlands and London areas.
Already running targeted online advertising campaigns, Johnsons were interested in trialling a TV campaign using the Sky AdSmart platform. YourFilm was invited by Johnsons media agency to pitch a creative concept for a campaign, focused on used car sales in the North West, across 5 brands.
After exploring an animated approach, we agreed to produce a live action TV advert focused entirely on the brands and the vehicles, with a strong call to action linked to a TV-only URL.
